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Point taken, but a lot of these people will already own a digital camera that can be housed too, this has to affect sales.
Bob, I agree with you on that, but I think that it's the intimidation factor that will make the Sea & Sea camera popular with many divers.
Example: On our last dive trip, there were three of us on the boat using housed cameras. One fellow was using an N90 in a housing. During surface intervals, he hogged the camera table the whole time, drying off his housing, opening the housing, changing film, then putting it all back together, and going over a checklist longer than NASA uses for a shuttle launch. During this time, if anyone else dared to come within 10 feet of him, he would scream "Stay away - I don't want you getting water in my camera." Granted, the guy was a real jerk, and certainly not the norm, but this probably had a somewhat negative effect on others who might be considering a housed system.
Most divers are just now beginning to see significant numbers of housings, and as they begin to see more and more housings, the newness and "techno-fear factor" will diminish, and housings will become increasingly commonplace, even for entry-level U/W photographers. I would be surprised if we don't see 4-5 housings (mostly digital) on a boat with 15 divers within a couple of years. But in the interim, I think that the Sea & Sea camera will find a strong market niche.
IMHO