Camera bag and equipment manufacturer Think Tank photo has announced that it is to form a new company specializing in equipment for shooting in the great outdoors. MindShift Gear is aiming to cater to “photographers who are passionate about experiencing the natural world”, and has launched its inaugural product on Kickstarter, a backpack called the Rotation 180° Professional.

This has a belt pack that “parks” inside a lower compartment but can be swung round onto the wearers front for access. Its upper compartment can be outfitted to carry lenses etc, or it can function as a conventional space for other gear.