National Geographic establishes stock agency

NG Creative on NG

National Geographic has launched National Geographic Creative Studio, an in-house agency that brings together National Geographic’s photography and video stock collection and talent representation agency. The agency licenses National Geographic photography and video to commercial and editorial clients and makes National Geographic talent available for custom marketing campaigns, in branded and non-branded formats.

The stock collection has a database containing hundreds of thousands of photos from National Geographic’s archive of more than 11.5 million images. In addition, is also has more than 100,000 clips as well as a collection of short-form videos.

The talent section offers the use of National Geographic’s roster of talented content creators, including Frans Lanting, Joel Sartore, Annie Griffiths and Michael Yamashita.