DEMA ANNOUNCES LAUNCH OF WWW.DEMAAUCTION.COM WEBSITE TO AID VICTIMS OF HURRICANES KATRINA, RITA AND WILMA

- 100% of Winning Bids on All Auction Items To Support American Red Cross Relief Efforts -

New York, NY – (November 9, 2005) – To help the victims of Hurricanes Katrina, Rita, and Wilma, the Diving Equipment & Marketing Association (DEMA) has announced the launch of www.DEMAauction.com.

This DEMA-sponsored website will enable members of the diving community to donate items to be auctioned to the general public, with 100% of the winning bid of each auction item sold through the site from November 14, 2005 to December 16, 2005, to be donated to the American Red Cross to support the organization’s Hurricane Katrina, Hurricane Rita, and Hurricane Wilma relief efforts.

DEMA anticipates items such as non-life support dive gear, electronics, eyewear, t-shirts, trips to exotic destinations and marine-inspired artwork to be donated and made available for purchase on the site.

“Our hearts go out to the people of the Gulf Coast and Florida that have been affected by the recent hurricanes,” said Tom Ingram, DEMA’s Executive Director.  “We had many ideas on how we as an organization could help, but ultimately realized that we would make more of an impact if we enlisted not only the help of our members but also of fellow divers around the world.”

To donate to the auction, go to www.DEMAauction.com, click on DONATE NOW! and complete the Online Auction Donor Agreement for approval by DEMA.  To bid, simply complete the bidder registration process at www.DEMAauction.com and submit your bid on a selected item – please note bidding will not begin until November 14, 2005.

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry.  With more than 1,200 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries.  DEMA Show 2006 will take place November 8 – 11, 2006 in Orlando, FL.  For more information on DEMA, call 858-616-6408 or visit www.dema.org.

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Contact:

Lisa Blau/Candice Adams Kimmel
Adams Unlimited
212-956-5900
.(JavaScript must be enabled to view this email address)