Canon UK has announced the availability of a new Picture Style for its EOS SLR cameras. The Video Camera X-series-look is actually a video or still in-camera preset that mimics the look of the company’s X-series camcorders, with lowered color saturation and contrast levels.

Press release.

Canon develops new Picture Style for EOS DSLRs

United Kingdom, Republic of Ireland, 14 May 2013 – Canon today announces the release of a new in-camera Picture Style pre-set for its range of EOS DSLRs. Created following direct feedback from video enthusiasts, the new Picture Style, called Video Camera X–series-look, enables users to capture EOS Movie footage with lower contrast levels, allowing for easier color grading during post production processes.

Similar to that available in Canon’s range of X-series camcorders, the new Picture Style works by lowering color saturation levels and contrast during filming. This makes it ideal for videographers during post production grading processes, especially if complementing with pre-existing footage shot with Canon’s X-series models, or alternatively for those who instantly want to add atmosphere to Full HD movies. In addition, the new Picture Style can also be applied to still images captured in RAW or JPEG formats.

The new Picture Style can be downloaded now from the Canon Japan website.