DEMA 2007: Sea & Sea Photo

DEMA 2007: Sea & Sea

Sea & Sea’s large booth was merged with TUSA, their parent USA distributor. They had quite a few new products on display.

Kevin McDonald showed me their new housings, which included housings for the Canon 1D Mk III, 40D, and Digital Rebel XTi, and for the Nikon D300. Sea & Sea has so far been the only booth with a D300 housing prototype on display…

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DEMA 2007: Ikelite Underwater Systems Photo

DEMA 2007: Ikelite Underwater Systems

Ikelite had a few new products on display in addition to their popular line of SubStrobes. Jean Brigham took me on a tour of their new dive lights, housings, ports, and more.

Ikelite’s PCm LED is a compact little dive light that now uses a single super-bright LED. It uses 4 AA batteries, which will power the light for 3 hours…

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DEMA 2007: Diving Almanac & Yearbook Photo

DEMA 2007: Diving Almanac & Yearbook

Jeffrey Gallant was showing the 2008 edition of the Diving Almanac & Yearbook, which markets itself as the only almanac, yearbook, book of records, and who’s who of the international diving community. The first edition was launched last year at DEMA.

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DEMA 2007: Art Innovation Center Photo

DEMA 2007: Art Innovation Center

The Art Innovation Center at DEMA was full of works by Wyland, and when I arrived, Wyland was accompanied by a mermaid and was receiving some sort of trophy

checking out the Wyland Icon Award trophies with Greg Holt of ScubaRadio. Wyland was also doing some live paintings at the show, and the rows behind were full of artwork and photographs.

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DEMA 2007: Aquatica Photo

DEMA 2007: Aquatica

Our friends at Aquatica had all sorts of new products and developments at DEMA this year. As usual, Blake, Norma, Mauricio, and Jean were at the booth.

A new Canon 40D housing prototype was on display with a new finish: black matte, slightly textured, and rubberized. They haven't decided whether to stick with silver or go with the new, stealthy black yet. Aquatica's new Canon housings have a real focus on ergonomics, providing access to the back focus button and both dials from shooting position.

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DEMA 2007: Social photos, October 31 Photo

DEMA 2007: Social photos, October 31

Catch-all entry for photos of people taken at DEMA Show 2007 on October 31, 2007.  There are so many familiar faces at DEMA that it’s hard to walk 10 meters without getting stopped!

It took me five hours to go through all of my images, caption them, massage them into form for Wetpixel, write up the copy, and post onto Wetpixel.  It’s 5am now.  This is just like last year—fun, but exhausting.  I’ll bet someone says to me (just like last year) “you look like shit” before DEMA ends. :)

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DEMA 2007: Gates event with Stan Waterman Photo

DEMA 2007: Gates event with Stan Waterman

John Ellerbrock, Karen Ellerbrock, and Pamela Mazey Metz of Gates Housings hosted a private gathering on the evening of the 31st featuring the legendary Stan Waterman.  Stan presented a retrospective of video shot by himself and his assistant, Nancy McGee, using Sony HDV cameras in Gates underwater housings.  As usual, Stan’s video presentation and accompanying commentary was excellent, and included quite a few humorous moments that made us laugh out loud.

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DEMA 2007: Olympus America Photo

DEMA 2007: Olympus America

Olympus America's booth at DEMA represents the second time Olympus has represented their underwater products at DEMA.

Olympus compact cameras have always been very popular in the underwater photography community, and I personally knew probably dozens of people who used their venerable C-4040 and C-5050 cameras in red PT housings. With the introduction of the Four Thirds standard, Olympus is now pushing their tiny Evolt E-410 SLR...

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DEMA 2007: Ultralight Control Systems Photo

DEMA 2007: Ultralight Control Systems

ULCS displayed their usual assortment of popular arms, clamps, and accessories showing their versality in being able to mount to any camera, still or video housing, light or strobe.

Fairly new are the larger buoyancy arms, available in 8, 10, 12, 14, and 16-inch lengths. They also have two new clamps: a 2" and 3" version. The 2" clamp is perfect for the large buoyancy arms because it allows two of them to fold together (see photos). The 3" clamp is turning out to be a great modeling light clamp.

ULCS also has a new mounting system to attach Sea & Sea's TTL controller to a Subal housing. I didn't get to see it, but I'm told that it exists.

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